To celebrate the leap year with Chevrolet, we teamed up with Unit9 and created a website for the brand that does something positive with this extra day. Chevy’s Day It Forward campaign inspires people to use the special day as a way to engage in acts of kindness towards others. By aggregating social posts and videos tagged with #DayItForward, the site became a source of inspiration for those seeking to do something good for another person.
Our unique web experience for Chevy houses videos, photos, social posts and brand messages that showcase how individuals like Jimmy Kimmel and Eva Longoria made use of the extra day. The site is flexible, adapting and evolving as more user-generated content is added.
